Daisy Fairy. Copyright Ultimate Source |
Fans of fairy artist, author, and poet Cicely Mary Barker
can now bring her flower fairies into their homes and gardens for themselves or
their children. The Flower Fairies Secret Garden is a brand new line of flower
fairy figurines and accessories from Ultimate Source that children (and adults)
can collect, play with, and use to create their very own imaginary or real
fairy garden. The flower fairies will be available starting March 2017.
I spoke with Joyce Sprau, Senior Project Manager at Ultimate Source,
and creator of the Flower Fairies Secret Garden, about the new products and how
they came about.
FB: Where did the idea for the Flower Fairies Secret Garden
come from?
JS: The idea came from me. I’ve been a toy designer for 20
years. I’m always looking for an opportunity in the market to design something
new for kids. I watched the miniature garden category grow over the last couple
of years, but there was no good product out there for kids. I first saw the
Cicely Mary Barker books at a nursery. I fell in love with the story, the
artwork, and over 150 different fairies. I contacted Penguin Books licensing
team with my interest and presented my ideas to bring the characters to life
and specifically designed for miniature gardening and collecting. I was lucky enough
to go to the Victoria & Albert Museum to see Cicely Mary Barker’s original
artwork in the archives.
FB: What’s the difference between the Flower Fairies Secret
Garden figurines and other Cicely Mary Barker fairy figurines?
JS: The new figurines are made out of durable plastic and
safety tested for kids. We went to create a consistent scale and world around
the Flower Fairies which has never been done before.
Ms. Sprau further shared that the Cicely Mary Barker Flower
Fairies figurines that were made by Add an Accent are no longer being made. That
makes the Flower Fairies Secret Garden the only Cicely Mary Barker figurines
currently in production. She said that the relationship between Ultimate Source and
Penguin (who own the copyright to Cicely Mary Barker’s flower fairies) will be
long term. She says that Penguin’s been a great partner.
Buttercup Fairy shown with door accessory. Copyright Ultimate Source |
There are twenty-three items in the line, including eight
flower fairies plus accessories that can be used either indoors or outdoors,
plus silk flowers and moss landscape for creating an imaginary fairy garden. There
will be new fairies, fairy houses, and accessories coming out each year. The
next fairies will be introduced this fall. They are also working on Christmas
fairies.
Teeter Totter accessory shown with flower fairies. Copyright Ultimate Source |
Ms. Sprau kindly sent me a selection of Flower Fairies
Secret Garden fairies and accessories. They come in beautifully designed,
sturdy packaging, perfect for gift giving. The fairies and accessories are well
made, and slightly rubbery in texture, so they won’t break easily. They’re
really sweet and charming, just like Cicely Mary Barker’s paintings. They’re
safety tested for ages three and up, even though the packaging reads ages six
and up.
They're designed for kids to carry around and take with
them wherever they go. They’re great as collectibles, toys, and for real or
imaginary fairy garden design. If used for outdoor gardens, they do need to be
brought in over the winter, and there will be some fading of color from
exposure to the elements over time.
You can click here
to visit the Flower Fairies Secret Garden website. The website is still a work
in progress, but there will be a “Where to Buy” page soon. Look for these
delightful Cicely Mary Barker flower fairy figurines and accessories at garden
centers and specialty gift shops. They’re currently available in the U.S.,
Canada, and Australia, but will eventually be available in other countries as
well. You can click here
for more information about Cicely Mary Barker’s life and work.
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